IPL & the Rise of Digital Gaming: How Fans Stay Engaged Beyond the Cricket Field
The Indian Premier League (IPL) attracted an audience of 546 million last year across 67 matches. It is the second richest league in the world after the USA’s National Football League (NFL). But unlike the NFL, IPL doesn’t run for 5-6 months. It often wraps up within two months, much sooner than other global favourites…