Amazon India bets big on Tier-2, Tier-3 cities

Samir Kumar, Country Manager, Amazon India After returning to helm Amazon’s India operations, Country Manager Samir Kumar revealed that 70 per cent of Amazon’s new customers now come from Tier-2 and Tier-3 cities. “The speed and quality of service they were getting weren’t satisfactory compared to metro cities,” Kumar acknowledged. “So, we’re putting serious investment…