AI adoption can increase revenue by 10%, reduce costs by 15% for media industry: EY

Indian companies are leveraging GenAI tools for creative purposes and campaign optimisation, content performance improvement and audience engagement | Photo Credit: Dado Ruvic Adoption of Artificial Intelligence (AI) can increase revenues by 10 per cent and reduce costs by 15 per cent for media and entertainment companies, Ernst & Young (EY) asserted in a report…