Meta unveils new ad tools to boost RoAS and campaign measurement globally

Meta has announced a major expansion of its advertising tools to help businesses drive better campaign outcomes. | Photo Credit: REUTERS/Yves Herman Mumbai, June 4Meta announced the expansion of its advertising suite of products on Wednesday to help businesses achieve better overall advertising performance. Features such as Value Optimisation, Incremental Attribution and Value Rules will…

CUMTA holds first executive committee meeting, discusses mobility plan for Chennai

Tamil Nadu Chief Secretary N Muruganandam  Chennai Unified Metropolitan Authority (CUMTA), the nodal agency that brings together all agencies in the area of urban transport to ensure seamless urban mobility in Chennai, recently held its first executive committee meeting under the chairmanship of Tamil Nadu Chief Secretary N Muruganandam. The meeting was held to discuss…