Pocket – The Hindu BusinessLine

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Students prefer industry-relevant curriculum over brand

Parents and students interact with Rakesh Sreedharan, Head of Marketing and Admissions at Mahindra University, to clarify their queries during the awareness session held in Tirupati on Sunday. | Photo Credit: K.V. POORNACHANDRA KUMAR In a shift from traditional preferences, students and parents are increasingly prioritising institutions offering industry-relevant courses, over institutional legacy or brand…