Swiggy licenses popular food brands to Kouzina in strategic deal 

Kouzina Food Tech has acquired exclusive licenses for Swiggy’s digital-first food brands, with eventual ownership transfer planned upon meeting specific conditions, according to an announcement made today.

The shares of Swiggy Limited were trading at ₹336.85 down by ₹7.10 or 2.06 per cent on the NSE today at 11.20 am.

The deal covers four prominent Swiggy brands: The Bowl Company, Homely, Soul Rasa, and Istah. Under the agreement, Kouzina will immediately assume full operational control while managing innovation and growth strategies for these brands.

“This transaction further cements our position as a leading food services company in India and accelerates our growth trajectory,” said Gautam Balijepalli, Co-founder and CEO of Kouzina. The company has already launched Homely in select Bangalore locations, with The Bowl Company set to follow later this week.

Kouzina’s expanding portfolio now spans mass-market meals to premium offerings across more than 250 kitchen partners in over 100 cities. This acquisition follows recent moves including the purchase of South Indian chain Vasudev Adiga’s and investment in Shark Tank-featured MOPP Foods.

Arpit Mathur, VP at Swiggy, noted that the brands were originally launched to address gaps in restaurant supply and that Kouzina’s business model positions it well to scale these brands further.

The deal emerges amid rapid growth in India’s food delivery sector, with Kouzina reportedly planning to go public within five years as it continues to expand its presence in cloud kitchens, QSRs, and quick commerce formats.

Published on May 6, 2025