As part of a new brand identity strategy, Zee Entertainment Enterprises has relaunched its OTT platform Zee5 with seven language-focused content packages, under its campaign “Apni Bhasha, Apni Kahaniyan” (Multiple Languages, Infinite Stories).
While the language packs will start at ₹120 per month, the Hindi pack (including Punjabi & Bhojpuri content) is priced at ₹220/month. The All-Access pack will be available at ₹320 per month, and all packs will have Annual pack variants. Other packages will focus on Tamil, Marathi and Gujarati, Kannada, Telugu, Malayalam anf Bengali and Odiya.
Each language mandate will be structured as an individual vertical to ensure authenticity and scale. The company clarified to businesslinethat multiselection of packages is not available at the moment.
The upcoming language titles include – Detective Sherdil (Hindi), Chhal Kapat: The Deception (Hindi), Sattamum Neethiyum (Tamil), Mothubaru Love Story (Telugu), Inspection Bungalow (Malayalam), Maarigallu (Kannada), Aata Thambhahya Naay (Marathi) and Vibhishan (Bengali) among others.
Amit Goenka, President, Digital Businesses and Platforms, Zee Entertainment Enterprises Ltd. said “Our strategic focus is clear – strengthen our footprint across India and global markets, deepen engagement through culturally relevant storytelling, and continue building a tech-enabled platform that’s personalized and intuitive.”
Kartik Mahadev, Chief Marketing Officer, Zee Entertainment said,“Going across seven languages, this multi-lingual campaign is designed to resonate with large and small towns alike, including tier-2, tier-3 cities as well as with global audiences.”
As per a company press release, the move aligns with Z’s earlier brand promise, ‘Yours Truly, Z.’
Published on June 8, 2025
Anurag Dhole is a seasoned journalist and content writer with a passion for delivering timely, accurate, and engaging stories. With over 8 years of experience in digital media, she covers a wide range of topics—from breaking news and politics to business insights and cultural trends. Jane's writing style blends clarity with depth, aiming to inform and inspire readers in a fast-paced media landscape. When she’s not chasing stories, she’s likely reading investigative features or exploring local cafés for her next writing spot.
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
