Axis Max Life Insurance successfully completes website migration

On December 13, Max Life Insurance took a key strategic step in its continued evolution by rebranding itself to Axis Max Life Insurance, after receiving all requisite regulatory approvals. Now further underscoring its strategic partnership with Axis Bank, the Axis Max Life website has moved its website from the earlier address www.maxlifeinsurance.com to a new web address, www.axismaxlife.com, in April. The new website will now serve as the official web address for all existing and new customers as well as partners of the life insurance company. 

About Axis Max Life

Axis Max Life Insurance Limited, previously known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (MFSL) and Axis Bank Limited. Axis Max Life Insurance is a leading life insurance company in India that offers a wide range of protection and long-term savings cum life insurance solutions through various online and offline channels including direct sales force, bancassurance as well as a various third-party distribution partners.

All online services of Axis Max Life Insurance are now available on new webpage –  www.axismaxlife.com.

Key Reason for the Transformation

The move to rebrand itself and move to a new domain is a part of a strategic move that strengthens the existing synergies between Max Financial Services Limited and its partner, Axis Bank Limited. Both brands are already well-known in the financial services space and have provided financial services ranging from protection and banking to lending and savings to millions worldwide.   

The rebranded entity Axis Max Life Insurance reflects the combined trust inherent to the brands in their chosen segments, and is expected to enhance the visibility of the life insurance company. For current customers, the change of brand will have no impact on the services they will receive. Axis Max Life remains committed to maintaining its proven track-record of excellence in the protection segment by continuing to provide best-in-class products and services.   

What it Means for the Customers

The rebranding and movement to a new domain of Axis Max Life is expected to enhance the trust with Double Bharosa of a top-notch protection brand joining hands with one of India’s most reliable private-sector banks. The only change that existing and new customers will see is the new brand name, new logo and new website domain to avail the online services of Axis Max Life Insurance. 

The features, terms and conditions of all outstanding policies of Axis Max Life will remain unchanged. On the new www.axismaxlife.com website, customers will continue to enjoy the wide variety of online services offered, including: 

• Checking current status and managing existing policies
• Paying premiums online/changing premium payment schedule
• Viewing quotes and applying for new plans online
• Reaching out to our customer support team and more

In case you have bookmarked the old website for quick access, do ensure that you update to www.axismaxlife.com to ensure a smooth and seamless experience. 

Our Continued Commitment to Excellence

The rebranding and website change have no impact on our continued commitment to excellence and we retain our core values of – trust, protection and innovation. In fact, to ensure a smooth transition and minimise the potential impact on customers, we have placed put in place a system, so that anyone landing on the old website will automatically be redirected to our new website.

The new Axis Max Life website features a new look and feel with an updated logo that combines the well-recognised burgundy-coloured capital letter “A” of Axis Bank with the erstwhile stand-alone Max Life Insurance logo. However, the functionality and placement of key links on the updated website have been retained and kept similar as the earlier website. This has been done to minimise the possibility of inconvenience or confusion in order to facilitate a smooth transition for existing users of the website. 

The Road Ahead 

As the protection landscape of India continues to evolve, Axis Max Life Insurance along with its strategic partner, Axis Bank is ideally placed to emerge as a key beneficiary. The focus of this leading life insurance company on improving its core competencies through a customer-first mentality and superior application of emerging technologies will continue for the foreseeable future. 

This will benefit more and more Individuals from different walks of life who are seeking customised protection solutions for themselves and their family members. So, log on to the new website www.axismaxlife.com for an upgraded online experience and discover our wide range of protection as well as long-term savings products.     

In case you have queries regarding your existing policy/policies or the rebranding/domain transition, please get in touch with our customer support experts at [email protected].

This article is from the Brand Desk. User discretion is advised.