The deal allows full-train wrapping and interior advertising, turning metro coaches into mobile canvases for brand promotions
| Photo Credit: FILE PHOTO
In a bid to boost non-fare revenue, the Bangalore Metro Rail Corporation Limited (BMRCL) has entered into seven-year agreements with Mudra Ventures and Lokesh Outdoor for advertising rights on its Purple and Green Line trains, respectively.
The deal allows full-train wrapping and interior advertising, turning metro coaches into mobile canvases for brand promotions.
According to a release, BMRCL expects a minimum annual revenue of ₹25 crore from these partnerships.
Highlighting the initiative, BMRCL Managing Director M. Maheshwar Rao, said, “Through this partnership, BMRCL remains committed to offering world-class metro services while leveraging new-age business opportunities to ensure financial sustainability and continued infrastructure development for the city.”
Published – April 30, 2025 12:20 am IST
Anurag Dhole is a seasoned journalist and content writer with a passion for delivering timely, accurate, and engaging stories. With over 8 years of experience in digital media, she covers a wide range of topics—from breaking news and politics to business insights and cultural trends. Jane's writing style blends clarity with depth, aiming to inform and inspire readers in a fast-paced media landscape. When she’s not chasing stories, she’s likely reading investigative features or exploring local cafés for her next writing spot.
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
- ANURAG DHOLEhttps://indiatadkha.com/author/bitlancetechhubgmail-com/
