Bose Corporation appoints Nexxbase Marketing as online retail distributor

Gaurav Khatri, Director, Nexxbase Marketing Pvt Ltd

Premium consumer audio company Bose Corporation, known for its noise-cancelling headphones, earbuds, and portable speakers, has appointed Nexxbase Marketing Pvt Ltd as its distributor for the online and digital retail channel in India.

Nexxbase — the parent company of Noise — brings extensive experience in building brands in the digital space and has a strong understanding of India’s rapidly evolving e-commerce ecosystem, a statement said.

This development comes close on the heels of Bose Corporation investing $20 million in Noise, following an initial investment of $10 million in December 2023.

“We are excited to be appointed as a distributor for Bose’s online business in India. Our strong digital-first approach and consumer insight will help bring Bose’s iconic products closer to today’s connected consumers. This partnership is a testament to our shared values of innovation, quality, and delivering outstanding consumer experiences,” said Gaurav Khatri, Director, Nexxbase Marketing Pvt Ltd.

Through this partnership, Bose and Nexxbase aim to elevate the premium audio experience for Indian consumers via trusted digital platforms while continuing to build Bose’s legacy in the market, he added.

The partnership also aims to help Bose connect with the country’s growing segment of discerning, tech-savvy Indian consumers seeking premium audio solutions online.

Published on April 22, 2025