DAEWOO India appoints EBG Group to drive home appliances and electronics retail growth

EBG Group has collaborated with DAEWOO an internationally acclaimed Korean brand to exclusively offer their high-end home appliances, electronics, and consumer products to the Indian market. This corporate partnership brings DAEWOO’s technological advancements and innovation together with EBG’s deep marketing know-how and distribution channels. The partnership seeks to revolutionise India’s home appliance and electronic retail by bringing in superior quality, energy-saving, and eco-friendly solutions custom-made for Indian consumers.

DAEWOO’s decades of technological advancement and high manufacturing quality, combined with the EBG Group’s vast knowledge of Indian consumer behaviour and retail execution capabilities, make it well-placed to effectively launch and grow DAEWOO’s products in India.

Commenting on the partnership, Dr Irfan Khan, Founder and CEO at EBG Group, said, “The alliance is part of EBG’s long-term vision to enhance its market presence, offering superior appliances that respond to the rising need for energy-efficient products. EBG Group will drive the distribution and retail growth of DAEWOO Consumer Products in India to provide smooth access to products through a strong retail network and good after-sales support. The emphasis is on having a trouble-free shopping experience along with offering consumers a reliable service infrastructure all over the country.”

“The tie-up will bring a series of high-performance, energy-efficient and fashionable home appliances, such as the entire line of Home & Kitchen appliances and Smart home solutions. With IoT-enabled appliances and innovative energy-saving functionalities, DAEWOO’s products are poised to satisfy India’s increasing population of tech-savvy consumers, who demand innovation, convenience, and sustainability. Through the synergy of technological innovation and in-depth understanding of the market, the two firms hope to introduce high-tech, affordable, and premium solutions to Indian homes and pave the way for the next leap in consumer electronics” said HS Bhatia, Managing Director, DAEWOO India.

“EBG aims to generate business opportunities for Indian entrepreneurs via a path-breaking franchise model. This move should further enhance the retail penetration of DAEWOO and make local partners stronger, and the details would be announced shortly. We are looking forward to partnering with Daewoo in launching innovative, high-quality home appliances and electronics for India.” said Hari Kiran, COO and Co-Founder of EBG Group.

With DAEWOO brand EBG strive to create an integrated ecosystem that maximizes customer experience by ensuring dependable service, convenient accessibility, and a pan-India after-sales network.

About DAEWOO India

DAEWOO is a leading company in the world for designing and producing home appliances, electronics, and consumer durables. With its innovative technology and focus on quality, DAEWOO products are favoured by customers globally with operations in over 70 countries. DAEWOO brand in India is represented through their manufacturer, marketer partner M/s. Kelwon Electronics & Appliances Pvt. Ltd. As a company with its core focus areas in innovation and sustainability, DAEWOO continues to set new standards in designing products that simplify life, make it more convenient, and more sustainable. For further information, please refer to www.daewooindia.in. 

About EBG Group

EBG Group is a leading brand in India for rolling out and operating premium tech and lifestyle brands. With an extensive knowledge of Indian consumer trends and significant retail operations, EBG has established itself as a company that delivers innovative solutions and great customer experiences. Through this strategic tie-up with DAEWOO, EBG hopes to transform the home appliances and electronics sector in India. For further information, please refer to www.theebg.com.

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