Google enters film production with new ‘100 Zeros’ initiative


 Google is reportedly already backing projects like the 2024 horror film Cuckoo through the initiative.

Google is reportedly already backing projects like the 2024 horror film Cuckoo through the initiative.
| Photo Credit:
Steve Marcus/Reuters

Alphabet’s Google has launched a new film and TV production initiative called “100 Zeros” to focus on identifying projects that the tech giant can help fund or produce, Business Insider reported on Monday.

The initiative is a multi-year partnership with Range Media Partners, a talent firm and production company known for its work on films, including “A Complete Unknown” and “Longlegs”, the report said.

Google views the project as a way to get the creative community to adopt its newer tech products and services such as its artificial intelligence products and tools like the Immersive View feature that allows users to see things in 3D, according to the report.

Google did not immediately respond to a Reuters request for comment.

Film and entertainment-focused social media platform Letterboxd lists 100 Zeros as one of the producers for the 2024 horror film “Cuckoo”. 100 Zeros had put some marketing dollars behind the film, Business Insider said.

More Like This

US President Donald Trump walks on the South Lawn of the White House after arriving on Marine One in Washington, DC, US, on Sunday, May 4, 2025. Trump announced Sunday that he plans to impose a 100% tariff on films produced overseas, extending his restrictive trade policies on US imports to the entertainment sector for the first time.

Published on May 5, 2025



Source link

Author Profile
Managing Director at  | 09158211119 | [email protected] | Web

Anurag Dhole is a seasoned journalist and content writer with a passion for delivering timely, accurate, and engaging stories. With over 8 years of experience in digital media, she covers a wide range of topics—from breaking news and politics to business insights and cultural trends. Jane's writing style blends clarity with depth, aiming to inform and inspire readers in a fast-paced media landscape. When she’s not chasing stories, she’s likely reading investigative features or exploring local cafés for her next writing spot.

Leave a Reply

Your email address will not be published. Required fields are marked *