
Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Ltd
S Ronendra Singh
New Delhi
As Maruti Suzuki India (MSIL) gears up to unveil e Vitara, its first electric vehicle, , the company is launching a unique programme in which customer of any old car can upgrade to Grand Vitara with an interesting financing scheme, plus monthly instalment starting at Rs 9,990 for the next five years.
The company is launching this initiative from next week as a pilot in Delhi-NCR, Mumbai and Bengaluru, Partho Banerjee, Senior Executive Officer – Marketing and Sales, MSIL, told businessline.
“Now customers willing to upgrade can opt for a brand new Grand Vitara at an affordable EMI of just ₹9,999 per month, almost 20 per cent lower EMI compared to standard finance schemes available in the market. After five years or 75,000 kms the customer will have an option to return the vehicle to Maruti Suzuki at an assured value of 50 per cent of vehicle cost. The customer will also have an option to buy back,” he said.
As per the new scheme, when a customer opts for an upgrade to Grand Vitara, his/her vehicle (older vehicle of any make) becomes the down payment, based on valuation and will vary from vehicle to vehicle based on ownership tenure, running, etc, and will also be eligible for an exchange bonus, he said.
“The customer has to just get a finance for the rest of the amount, which will be equated into monthly installments for a period of around five years (depending upon the vehicle exchange value and finance requirement),” he further said.
Based on the success and learnings of the pilot, the company would like to extend the scheme to other models especially its upcoming e Vitara, Banerjee added.
Meanwhile, MSIL also said that company has achieved a cumulative sales milestone of three-lakh units for the Grand Vitara SUV in a record time of just 32 months (since its launch).
Published on June 6, 2025
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