TTD takes action against unauthorised use of ‘Tirupati Laddu’ GI tag

TTD takes legal action against unauthorized use of “Tirupati Laddu” name, protecting its spiritual and cultural significance.
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Tirumala Tirupati Devasthanams (TTD) has initiated legal action against multiple unauthorised entities found selling or promoting products under the name of “Tirupati Laddu” in violation of its registered Geographical Indication (GI).

“The Tirupati Laddu is not just a product but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse and to protect the trust of crores of devotees worldwide,’‘ J Shymala Rao, Executive Officer TTD, said on Friday. 

Legal notices were served through Sahadeva Law Chambers to several online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Ltd for unauthorised commercial exploitation of the Tirupati Laddu name and falsely associating their offerings with the temple.

Tirupati Laddu is a protected GI under the Geographical Indications of Goods (Registration and Protection) Act, 1999. The preparation of the laddu is done exclusively within the Tirumala temple under the supervision of TTD, following a time-honoured and sanctified process.

As per the legal notices, the unauthorised use and sale of the name not only infringes legal rights but also undermines the spiritual sanctity of the offering.

In response, PushMyCart acknowledged receipt of the legal notice and, showing goodwill, suspended the infringing product listings pending legal review. Several other vendors have also taken down their listings following TTD’s proactive outreach.

This is among the first instances in India where a temple offering protected under GI law has been defended through formal legal channels on international platforms. TTD would continue to monitor and act against any such violations to preserve the authenticity and sanctity of temple traditions, the EO said. 

Published on June 6, 2025